A quick highlight (not all inclusive) of these cards. 

The HH card is a no annual fee card and gives you Hilton Silver status that comes with 20% bonus on base points.

The Surpass card has a $150 annual fee and gives you Hilton Gold status that comes with 80% bonus on base points. You can earn a FNC with $15k spend in a calendar year.

$50 quarterly Hilton credit 

The Aspire card has a hefty $550 annual fee and gives you Hilton Diamond status that comes with 100% bonus on base points. 

You get a FNC just for holding the card and can earn a second at $30k spend and another at $60k spend.

 $400 Hilton Resort credit ($200 Jan-June/$200 July-Dec) 

$50 quarterly Airline credit 

$199 annual Clear credit